Ifeelgoods

The leading digital promotions platform, Ifeelgoods helps marketers incent, convert and reward their audiences with instant fulfillment of desirable gifts from Facebook, Amazon, iTunes and more as a reward for any trackable action – online, offline or mobile. Our over 100 clients include Walmart, Coca-Cola, Universal Pictures, 1-800-Flowers.com, Meijer, Redcats USA, Otto Group, Renault and FTD.

Location: Redwood City, CA
 

I sit down with Vida Ha, co-founder and lead engineer at Ifeelgoods, and discuss their use of various Amazon cloud services (AWS) in their startup’s infrastructure.

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Next -> Ifeelgoods Data Architecture

 

Vida talks with me about the various types of data stores Ifeelgoods uses for online and offline processing.

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Next -> Scalability Considerations at Ifeelgoods

 

We discuss how they’ve planned for scalability in their architecture, especially as it relates to the growth of their consumer data.

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Next -> How Ifeelgoods Prevents Online Fraud

 

In this fascinating clip, Vida explains how Ifeelgoods has innovated by using a rich set of social data to create fraud detection signals in their platform.

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PETE: Hey, it’s Pete. I’m here in Silicon Valley today and I’m talking to Vida Ha, who’s the co-founder of Ifeelgoods. Hey, Vida.

VIDA: Hi

PETE: How are you doing today?

VIDA: Great.

PETE: Are you excited?

VIDA: Yes

PETE: You pumped?

VIDA: Yes

PETE: Good. So in this episode of g33ktalk, we’re going to talk to Vita about her technology stack and we have some really interesting things we’re going to talk about. Some infrastructure stuff, we’re going to talk about how to stop and prevent online fraud, which is pretty cool. We’re going to talk about some various data related stuff that you guys are dabbling in and using, which is cool. And yeah, we’re just going to generally geek out and have a good time. Are you ready?

VIDA: Sounds great

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