Tapad

Tapad is a technology company which created the first real-time advertising platform for smart devices, such as smartphones and smartTVs. Tapad combines audience intelligence and cross-device targeting, enabling advertisers to reach consumers no matter what device they are using. Tapad’s cloud-based, open platform is scalable to billions of ad impressions per day, providing unprecedented transparency and flexibility when buying smartphone and smartTV ads.

Location: New York, NY

Tapad – Real time ad placement by Dag Liodden

Jun 182013
 

This talk is by , VP of Engineering at Tapad,  recorded at the Aerospike facilites.

Dag Liodden, Co-Founder and CTO of Tapad, joined the Wikibon community to discuss the tools and technology that Tapad uses to make real-time decisions for ad placement.

 

Bio…

Select Gig: Back End Engineer (Tapad)

Jun 152013
 

Gig_Company_Logo-tapadTapad is looking for outstanding back end engineers who are interested in the challenges of building scalable, low latency systems. Engineers who deeply understand the limitations of the languages, frameworks and applications they’ve used and seek (or make open source contributions towards) something better.
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  •  June 15, 2013
  •   Tapad

About Tapad & Mobile Advertising

Jan 182012
 

Dag Liodden, VP of Engineering at Tapad, an NYC startup in the mobile advertising space, talks with me about what Tapad does, the high-scale requirements of their business, and why they moved off the cloud.

(, full transcript)

Next -> Scala – How Tapad Uses It & Why They Chose It

Scala – How Tapad Uses It & Why They Chose It

Jan 182012
 

Dag talks about the Scala language, its features and how they use it at Tapad. He also talks about why they chose Scala, as well as some of the interesting ways they use it to interoperate with Java

(, full transcript)

Next -> Not-only SQL – How Tapad Uses Different DBs for Different Needs

Not-only SQL – How Tapad Uses Different DBs for Different Needs

Jan 182012
 

Dag talks about their No (“not-only”) SQL strategy and how they optimize their platform with different types of data stores for their various needs. We also have an interesting conversation about column-oriented dbs.

(, full transcript)

Next -> What’s it Like to be an Engineer at Tapad?

What’s it like to be an engineer at Tapad?

Jan 182012
 

We discuss the team aspects of working at Tapad, what they’re looking for in engineers, and their unique approach to building a first-class team.

(, full transcript)

Dag Liodden (Tapad) Interview Transcript

Jan 182012
 

Vid 1 -

Pete: Hey, it’s Pete. I’m here in New York. And today we’re talking to Dag from Tapad. Dag’s the founder and VP of engineering. Thanks for being with us, Dag.

Dag: Thank you for coming.

Pete: So, first of all, tell us a little bit at a high level, what is Tapad? What do you guys do?

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