Announcer: Okay, so our next speaker is Pete Soderling. He is the founder of G33kTalk, which is—I don’t know, I guess, I think it’s going to be like a multimedia empire in a little bit, but he has a really good mailing list that sends out some really interesting articles, mostly technology articles, a little bit on technical leadership, as well. I’m not sure how he does it, like he operates both in New York and San Francisco. He actually records meetups, and so he puts some of the videos up on his website, as well. And so, he’s certainly somebody that’s very much embedded in the community. He gave the—well, a longer version of this talk at QCon, because recruiting is also something that he is good at in addition to multimedia and stuff. So, without further ado.
Pete Soderling: Thank you. Hey, guys. You’ve been sitting here for a while, so I’ll try to keep it to the point. I want to introduce you to the concept of Engineering PR. First of all, who am I, and why the hell am I up here? I’m an engineer from the first bubble, a hacker before that. I turned programmer in the mid-90s, and I ended up turned entrepreneur in 2003, so I’ve seen and hired lots of engineers over the last fifteen years, and now, I do consulting with top startups in New York and the Bay Area, and the CTO’s directing, helping them figure out how to build the best engineering teams. I’m also the founder of G33ktalk, as John mentioned, Keith mentioned, and now, I’ll tell you more about that, as well.
So why should you care about hiring? If you’re an engineer who’s already in leadership, you know exactly why because it’s important to build the best team. If you’re an engineer who wants to get into leadership, this is the single most important thing that you can learn that you might not already know. I do a lot of career coaching with engineers, and, being originally a self-taught engineer myself, it’s become apparent to me that some of the softer aspects of leadership management, hiring, recruiting, retention, team building—these things are crucial, and it’s especially hard in the current market because the market dynamics are quite lopsided.